Skip to main content
“Which cards are way underpriced?” is one of the first questions sellers ask their assistant, because it’s genuinely faster to ask than to click through to find. This guide is about your own TCGplayer inventory, then explains the separate market-wide buying question so the two do not get mixed together. Before you ask, connect your assistant. For the client-agnostic connection path, see how to connect an AI assistant to your store.

​
Step 1: Ask

“Which cards in my own inventory are priced below market right now? Show the listed price, market price, and gap.”
This is a read: it examines your last-synced Hoard data and does not change a listing. The shorter version people naturally ask can be ambiguous, so specify whether you mean cards you already own or cards anywhere on the market worth buying. If the assistant needs a follow-up, say which one you mean:
“I mean cards in my own inventory that are priced below market.”
or
“I mean cards on the market I should buy because they’re cheap right now.”

​
Step 2: Read the answer

For your own inventory, expect your listed price, current market price, and the gap in both dollars and percent, so you can spot cards worth investigating. You can keep narrowing in the same conversation:
“Now just the Magic ones.” “Ignore anything under $2.”

​
How this differs from the Deals tab

The market-wide version of this question is the same one the dashboard’s Deals tab answers: cards anywhere on TCGplayer that dropped sharply or sit well below their own 60-day median, confirmed by the market price and not still in decline. Deals requires a paid plan and only qualifies cards worth at least $10. If your assistant surfaces a market-wide “cheap to buy” list, it’s drawing on the same signal as that tab, so the two should roughly agree — check the Deals tab if you want the full ranked list with buy links. Your own-inventory version is a different question and pulls from a different comparison: your listed price against your chosen pricing strategy, not the wider market’s price history. It’s closer to what the competitive position report shows, just filtered to the underpriced side.

​
Step 3: Act on it

Finding an underpriced card doesn’t change anything by itself. If the pattern points to a rule problem, ask the assistant to prepare a pricing rule matrix. That goes through Hoard’s proposal and review flow; it does not change prices just because the assistant found a gap. If it’s a market card you don’t own, the assistant can hand you a buy link, the same as restock candidates do.