tryhoard.com/b/abc123xyz789 — a short, readable token you can paste anywhere or print as a QR code.
When to use it
- Discord drops. Paste the link in a trade channel and let people scroll your pulls without screenshotting cards one by one.
- Instagram and X. Drop the URL in your bio so followers can browse the cards behind the post.
- Trade shows and conventions. Print the QR code and stick it on your case so buyers can scan and browse without crowding your table.
- Buylist conversations. Show a buyer your shelf without exposing your prices, sync schedule, or any other store data.
Publish in one click
Open the dashboard and click the Share button in the topbar, or tap the QR icon next to the hamburger on mobile. You’ll see the share modal:- Unpublished: one button — “Publish my top 50”. Pick an expiry (24 hours, 7 days, 30 days, or Never) and hit publish. Hoard takes your 50 highest-valued cards by current market price, filters out anything sold out, and your link is live.
- Published: copy the URL, view it as a buyer would see it, print the QR, or jump to Manage in Settings for the full control panel.
Buyer view
What buyers see at/b/<token>:
- Your seller identity strip at the top (store name, store URL if you’ve set one). One tap from the page to your TCGplayer storefront.
- Sleeve grid — image, card name, set, condition. No prices.
- Per-card “View on TCGplayer” link. If you’ve filled in your TCGplayer store URL under Settings → Account, the link points to your listing for that product (buy box off — buyers see your card first). Without a store URL, the link goes to the default TCGplayer product page and the seller competition is open.
- “Visit my TCGplayer store” button at the bottom — only appears when your store URL is set.
- Affiliate disclosure in the footer (Hoard captures Impact affiliate revenue on outbound TCGplayer clicks; this doesn’t cost the buyer anything and isn’t taken from you).
- “Make your own Hoard” CTA at the bottom — every shared binder doubles as a quiet recruiting page.
Settings → Public binder
Full control panel:Your share link
The current URL, a Copy button, and a “View as buyer” link. Underneath: the expiry, the card count, and whether the page is indexable.QR code
Always rendered next to the URL. Two buttons:- Copy
<img>embed — copies an<img src="…">snippet you can paste into your own site, Linktree, or HTML email. - Open SVG (save for print) — opens
/b/<token>/qr.svgso you can save the vector SVG for printing on a sign, business card, or table tent.
/b/<token> URL as the share link. If you reset the link (see Danger zone below), the QR rotates with it.
Republish with new settings
Pick a new card count, expiry, or indexable setting and hit Republish with these settings. The URL stays the same — only the underlying selection and expiry change.| Field | Options | Notes |
|---|---|---|
| How many cards? | 10 / 50 / 100 / 180 | Top N by current market price, sold-out filtered. 180 covers a typical 9-pocket binder page set. |
| Link expires after | 24 hours / 7 days / 30 days / Never | ”Never” means the link stays live until you reset or suspend it manually. |
| Allow search engines to index | On / Off (default off) | Off means the link is unlisted — only people you share it with can find it. |
TCGplayer store URL nudge
If you haven’t set yourstore_url under Settings → Account, the page shows a one-line nudge at the top. Buyers can still browse your binder without a store URL, but per-card links default to the generic TCGplayer product page (where they compete with every other seller) rather than your seller-scoped listing.
What “indexable” actually controls
Off (the default) means unlisted. Two things happen at the same time:- The page renders
<meta name="robots" content="noindex">so Google, Bing, and other HTML-aware crawlers skip it. - Hoard also returns an
X-Robots-Tag: noindexHTTP header, which is the signal AI crawlers, link previewers, and search aggregators look at when they don’t parse HTML.
noindex regardless of your setting. Stale links never end up in search results.
Danger zone
Two destructive actions, kept at the bottom of the page so you don’t trigger them by accident:- Reset link (invalidate old URL). Rotates the token. The old URL stops working immediately (anyone with it gets a 404), but your card selection stays intact. The QR code re-renders against the new URL. Use this when the old link leaked somewhere you didn’t want it.
- Suspend public binder. Takes the URL down completely and clears your card selection. To republish, you’ll re-pick the cards from scratch. Use this when you want to step away from sharing for a while, not just rotate the URL.
When you share the link
What buyers (and platforms) see when the URL gets pasted somewhere:- Discord, iMessage, Slack, Twitter, Bluesky. All of these unfurl URLs into a preview card with a title, description, and image. Your binder URL unfurls as:
- Title:
"<your-handle>'s Hoard" - Description:
"N cards · powered by Hoard"(with the live card count) - Image: the Hoard site OG image (a per-binder composited preview with your actual cards is on the roadmap; for now every binder shares the same site-level preview image)
- Title:
- Search engines and AI crawlers — only if you flipped the indexable toggle on. See What “indexable” actually controls above.
- Link shorteners — your URL is already short (12 characters after
/b/), so most sellers don’t bother. If you do shorten it, the unfurl behavior is the shortener’s, not Hoard’s.
Freshness and caching
The binder page is cached at the edge for fast loading. Two things you should know about how that works:- Settings changes go live within a second. When you republish, rotate, suspend, or update your store URL, Hoard’s ETag on the binder page changes immediately. The next request invalidates the cache and serves the new content. You don’t have to wait for the cache to expire.
- Viral traffic doesn’t crush the page. The CDN caches the rendered page for 5 minutes and serves stale-while-revalidate for up to an hour. If your link gets posted somewhere big, every visitor after the first one hits the cache instead of regenerating the page from scratch — your binder stays fast and your Hoard account stays responsive.
Tokens
Tokens are 12 characters, alphanumeric, withI and l excluded so the URL reads cleanly aloud and survives a screenshot. The alphabet is about 70 bits of entropy — practically unguessable. Older 22-character tokens from earlier versions of the feature continue to work.
Attribution
Every CTA on a public binder page (the “Make your own Hoard” link, the “Visit my TCGplayer store” button, the per-card “View on TCGplayer” links) carriesutm_source=public_binder so you can see which channels are bringing visitors back to Hoard or your store. Signups that originate from a public binder click-through trace back to the seller who shared the link.
What happens at the edges
| Situation | What buyers see |
|---|---|
| Link expired | Branded “This binder expired” page (410 Gone). Includes a “Make your own Hoard” CTA. |
| Unknown token | Branded “No binder here” page (404). Same CTA. |
| You suspended the binder | Same 410 page as expired. |
| Your Hoard account is suspended | Same 410 page — the binder goes dead at the read path even if the token is still in the database, so a TOS violation doesn’t leave a Hoard-branded landing page live. |
| Your store_url isn’t set | Per-card links go to the default TCGplayer product page; the “Visit my TCGplayer store” button is hidden. |
QR code endpoint
/b/<token>/qr.svg returns the raw QR SVG for the binder URL. This is publicly accessible (it has to be — buyers scan it from print) but only resolves if the binder is live. Suspended, expired, or reset tokens return a 404.
Embed examples:
Audit log
Every publish, rotate, and suspend writes to the audit log with the actor and IP. If you’re operating a Hoard account with multiple staff or you ever need to prove who took down a public binder, the audit trail is on the user’s admin page.Limits and behavior
- You can have one public binder per account at a time. Publishing replaces the previous selection.
- No prices in v1. The page is intentionally a sleeve identity page, not a price list. Surfacing prices would require permission to redistribute price data we don’t have buyer-side licensing for.
- Sold-out cards are filtered out automatically at publish time. If a card sells after you publish, it stays on the page until you republish — the page is a snapshot, not a live mirror of your inventory.
- The page is cached at the edge for fast loading. A new publish invalidates the cache for that URL.
Frequently asked
Can I show specific cards instead of 'top N by value'?
Can I show specific cards instead of 'top N by value'?
Not in v1. The page is always “top N by current market price”. Custom card pickers are on the roadmap — if you have a use case, let us know.
Will the link ever go dead on its own?
Will the link ever go dead on its own?
Only if you pick a finite expiry. Pick Never and the URL stays live until you reset or suspend it.
What happens if I rotate the URL?
What happens if I rotate the URL?
The old URL returns a 404. Anyone you’d shared it with needs the new link. Your card selection stays intact, so you don’t have to republish — just share the new URL.
Can other sellers see the cards on my binder?
Can other sellers see the cards on my binder?
Yes — the page is public by URL, that’s the whole point. They won’t see your prices, your sync schedule, your repricing rules, or any other store data. Just the cards you chose to share.
Does the QR code expire with the link?
Does the QR code expire with the link?
Yes. The QR encodes the current
/b/<token> URL. If you reset the link, the new QR resolves to the new URL; the old printed QR codes point to 404.Why no prices on the page?
Why no prices on the page?
Two reasons. The page exists to show buyers what you have, not to give other sellers a snapshot of your strategy. And buyer-side price redistribution is a licensing question we haven’t tackled yet. If you want to show prices, your TCGplayer store URL is one click away from every card.