Documentation Index
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Find the money you’re leaving on the table
The competitive position report shows how your prices compare to the cheapest listing on TCGplayer for every card you sell. It groups your inventory into four buckets so you can see at a glance where you’re competitive and where you’re not. This is the thing that makes most sellers say “I need to fix that.” And once you see the number, Hoard can fix it for you automatically.What you’ll learn
- How to read the competitive position report on the Today tab
- What each bucket means for your sales
- How to act on the information
Step 1: Open the Today tab
The competitive position report lives on the Today tab, which is the first thing you see when you open the dashboard. Scroll past the stats bar and top movers to find it.
Step 2: Read the four buckets
The report groups every card in your inventory into one of four categories:At or Below Market
You’re the cheapest seller (or tied for cheapest) on these cards. Buyers shopping by price will see your listing first. This is where you want most of your inventory.Within $0.50
You’re close to the cheapest listing, within 50 cents. These cards will still sell, they’re just not the absolute cheapest. Often not worth adjusting, the buyer saves a trivial amount going elsewhere and might prefer your store anyway.Slightly Above
You’re above the lowest listing by more than $0.50 but less than 20%. These are worth looking at. Some might be intentional (you’re pricing for condition or you know the card is trending up), but some might just be stale prices that haven’t been updated.20%+ Above
You’re significantly above the cheapest listing. These cards are unlikely to sell at their current price unless you’re the only seller. This is where the most money is at stake, either as lost sales or as potential margin if you’re intentionally holding a premium.Step 3: Understand the dollar exposure
Each bucket shows two numbers:- Card count — how many of your cards fall into this bucket
- Dollar exposure — the total value of cards in this bucket at your current prices
Step 4: Decide what to do
You have a few options depending on what you see: If most cards are “At or Below Market” — you’re in good shape. Your pricing strategy is competitive. Keep it as is. If you have a lot of cards in “Slightly Above” — consider bumping your markup percentage down slightly in Settings > Pricing, or set up a pricing rule for specific groups. If high-value cards are in “20%+ Above” — you might want to:- Check if those prices are intentional (maybe you have “Never Lower Prices” turned on for good reason)
- Click into the bucket to see the specific cards and decide case by case
- Run a Mass Reprice to preview what your prices would look like under your current rules, then apply
Filtering by game
If you sell multiple games (Magic and Pokemon, for example), use the product line dropdown at the top of the dashboard to filter the competitive position report to one game at a time. Pricing strategies often differ between games, so looking at them separately gives you a clearer picture.Tips
- Check this weekly. Market prices move constantly. A card that was competitive last week might be 20% above today because someone undercut the market.
- Use it with Movers. If a card shows up in “20%+ Above” and also appears in your Movers as a price dropper, the market moved and your price didn’t follow. That’s a candidate for repricing.
- Don’t panic about bulk. Sub-dollar cards in the “Slightly Above” bucket are usually fine. Focus your attention on cards where the dollar gap is meaningful.
- The report updates every sync. After each agent sync, the competitive position recalculates. If you run a Mass Reprice, the next sync will reflect the new positions.