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The competitive position report shows how your listed price compares to your strategy target for the cards Hoard reprices. It groups them into four buckets by how far each price sits from its target. Your strategy target is the price your own settings would produce: your price source times your markup, then floors and the shipping adder. The default price source is TCGplayer Market Price; Settings > Repricing lists the other options. A pricing rule that matches a card supplies its own price source and markup for that card, so editing a rule moves the buckets.

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What you’ll learn

  • How to read the competitive position report on the Today tab
  • What each bucket means for your sales
  • How to act on the information

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Step 1: Open the Today tab

The competitive position report lives on the Today tab, which is the first thing you see when you open the dashboard. It sits below the stats row and the action strip, above Top Movers.
Competitive position report showing four buckets with card counts and dollar exposure

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Step 2: Read the four buckets

The report groups the cards Hoard reprices into one of four buckets. Cards outside your repricing scope are counted separately, not included in these buckets. The tiles are labeled At or Below Target, Within $0.50, Slightly Above, and 20%+. On narrow screens the first three labels shorten to Below, Near, and Above.

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At or below target

Your price is at or below your strategy target on these cards. This is where you want most of your inventory.

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Within $0.50

You’re above your target by 50 cents or less. The gap is usually too small to be worth adjusting.

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Slightly above

You’re above your target by more than $0.50 and by less than 20%. These are worth looking at. Some might be intentional (you’re pricing for condition or you know the card is trending up), and some might be stale prices that haven’t been updated.

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20%+

You’re above your target by more than 0.50andbyatleast200.50 and by at least 20%. Both conditions have to hold: a card 0.40 above a 2.00targetis202.00 target is 20% over but lands in Within 0.50. Expanding the tile shows the detail heading Priced 20%+ above target. This is where the most money is at stake, either as lost sales or as potential margin if you’re intentionally holding a premium.

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Step 3: Understand the dollar exposure

Each bucket shows two numbers:
  • Card count — how many of your cards fall into this bucket
  • Dollar exposure — the total dollar gap between your prices and your targets across the bucket, calculated as the price difference multiplied by quantity
Dollar exposure measures how far off your prices are in aggregate, not how much inventory is in the bucket. The tile reads “under target” for At or Below Target, “above target” for Within $0.50 and Slightly Above, and “at risk” for 20%+. Having 800 bulk commons in the Within 0.50bucketcanadduptolessexposurethanyou′dexpect,sinceeachoneisatmost50centsofftarget.Fivehigh−valuecardsinthe200.50 bucket can add up to less exposure than you'd expect, since each one is at most 50 cents off target. Five high-value cards in the 20%+ bucket sitting 40 above target is $200 of exposure on five cards.

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Step 4: Decide what to do

You have a few options depending on what you see: If most cards are “At or Below Target” — your listed prices are already at or under what your settings would produce. If some of those cards are priced below target rather than exactly at it, see “If you’re priced below your target on valuable cards” below. If you have a lot of cards in “Slightly Above” — run Preview Prices to bring those listed prices down toward target, or raise your markup percentage in Settings > Repricing so the target rises to meet your listed prices. Lowering the markup lowers the target and widens the gap instead of closing it. If high-value cards are in “20%+” — you might want to:
  • Check if those prices are intentional (maybe you have “Never lowers price” turned on for good reason)
  • Click into the bucket to see the specific cards and decide case by case
  • Run Preview Prices to see what your prices would look like under your current rules, then save the updates
If you’re priced below your target on valuable cards — repricing moves prices toward the target, so those cards are candidates to be raised at the next reprice. “Never lowers price” does not help here; it only blocks decreases. To make the target itself higher, raise your markup percentage in Settings > Repricing.

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Filtering by game

If you sell multiple games (Magic and Pokemon, for example), use the product line dropdown at the top of the dashboard to filter the competitive position report to one game at a time. Pricing strategies often differ between games, so looking at them separately gives you a clearer picture.

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Tips

  • Check this weekly. Market prices move constantly, and your target moves with them. A card that matched your target last week can sit well above it today without your listed price changing at all.
  • Use it with Movers. If a card shows up in “20%+” and also appears in your Movers as a price dropper, the market moved and your price didn’t follow. That’s a candidate for repricing.
  • Don’t panic about bulk. A large card count in a bucket does not mean a large dollar exposure. Check the exposure figure, then focus on the cards where the dollar gap is meaningful.
  • The report updates every sync. After each agent sync, the competitive position recalculates. Preview Prices on its own changes nothing: you have to apply the preview, and then the next sync reflects the new positions.