Documentation Index

Fetch the complete documentation index at: https://docs.tryhoard.com/llms.txt

Use this file to discover all available pages before exploring further.

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Set up your pricing strategy

Hoard prices your cards using a layered formula. Each layer takes the result of the previous one and adjusts it. You control the knobs. This tutorial walks through each setting so you understand what it does and when to change it.

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Start with a preset

Go to Settings > Pricing. At the top, you’ll see two presets. Pick one as a starting point, then tweak from there.

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Match & Hold (recommended for most sellers)

Best for: sellers who want to stay competitive without racing to the bottom. What it sets:

• 20% markup — your target price is 20% above TCGplayer market
• Never lower prices — ON. Prices go up with the market but never drop.
• $1.00 floor — nothing gets priced below a dollar
• Boost fast sellers — ON. Cards that sell quickly get a small bump.

This is a conservative strategy. Your prices track the market upward but hold firm when the market dips. Good if you believe most dips are temporary and you’d rather wait for recovery than chase the lowest price.

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Liquidation

Best for: clearing old inventory fast, making room for new stock. What it sets:

• 0% markup — your target matches market price
• $0.25 floor — very low floor, lets penny cards price aggressively
• Floor aware — kicks in at 95% of lowest listing
• Reduce stale prices — ON. Cards sitting without sales get gradually cheaper.

This is an aggressive strategy. Your prices follow the market down and actively compete for the lowest listing. Use it when you want cards gone, not when you want to maximize margin.

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The individual settings

After applying a preset, you can adjust each setting individually. Here’s what each one does and when you’d change it.

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What “market price” means

Throughout Hoard, “market price” refers to TCGplayer’s Market Price field, which is their volume-weighted average of recent sales for a given card and condition. It’s not the lowest listing and it’s not a simple average. TCGplayer calculates it from actual completed transactions, weighted toward more recent and higher-volume sales. This is the number you see in the “MARKET” column on the Cards tab, and it’s the starting point for all of Hoard’s pricing calculations.

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Price Markup

A percentage added on top of that market price. This is the base of your pricing strategy.

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High-Value Shipping Adder

Adds a configurable amount (default $5.49) to the target price for cards above your tracking threshold (default$50). This covers the cost of tracked bubble-mailer shipping that high-value orders typically require. Turn it on if you’re eating shipping costs on expensive cards. Turn it off if you include shipping in your listed price already. See Shipping cost adder for details.

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Never Lower Prices

When ON, Hoard will raise your prices when the market goes up but never lower them when the market drops. This protects you from:

• Bot-driven price crashes (someone lists 100 copies at 50% off)
• Temporary market dips that recover within days
• Flash sales by other sellers that don’t reflect real value

When to turn it OFF: if you want prices to follow the market in both directions, or if you’re running a liquidation strategy.

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Minimum Card Price (Floor)

The absolute lowest price Hoard will set for any card. Nothing goes below this number, regardless of what the market says. Why $1.00 works well: TCGplayer's cart optimizer routes buyers to sellers who can fill orders efficiently. Having a spread of$1-2 cards in your store makes your store attractive for bundled orders, even if those cards individually have slim margins. The floor keeps those cards from pricing at $0.05 where they’d cost you money to ship.

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Per-card rules (optional)

The settings above apply to your entire inventory. If you want certain cards priced differently, you can set up per-card pricing rules using bookmarked searches. For example:

• Magic: Reserved List cards at 1.50x (they only go up)
• Pokemon: Illustration Rares at 1.30x (they hold value better than regular holos)
• Any game: Cards from a hot set at 1.30x, or bulk cards at 0.80x to move them faster

See the bookmark and pricing rule tutorial for a step-by-step walkthrough. Rules are evaluated top to bottom. The first rule that matches a card wins. You can drag them to reorder priority in Settings > Pricing under the Card Group Rules section at the bottom.

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How the layers work together

When Hoard prices a card, it runs through these steps in order:

1. Start with price source — your chosen base price (Market or Low + Shipping)
2. Apply markup — multiply by your markup percentage (e.g., base x 1.20 for 20%)
3. Check the floor — if the result is below your minimum, bump it up
4. Floor-aware check — if enabled, check against the lowest listing on TCGplayer
5. Shipping adder — if the card is above your tracking threshold, add shipping cost
6. Self-bidding protection — if you’re the only seller, hold your current price (always on)
7. Change caps — if enabled, limit how much the price can change per sync
8. Never go down — if enabled, don’t let the price drop below your current listing
9. Per-card rules — if a pricing rule matches, override the markup for this card

The result is your target price, shown in the TARGET column on the Cards tab.

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After you change settings

Changes take effect on the next sync. If you want to see the impact immediately:

1. Click Mass Reprice in the toolbar
2. Hoard re-runs the pricing formula against your current inventory
3. You see a preview of every card that would change
4. Confirm to apply, or cancel to keep things as they are

This lets you experiment. Change a setting, preview the impact, decide if you like it, undo if you don’t. No waiting for the agent.

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Tips

• Start conservative. Match & Hold at 20% is a safe default. You can always loosen later.
• Check the competitive position report after a sync. If too many cards are in “20%+ Above,” your markup might be too high. If everything is “At or Below Market,” you might have room to raise it.
• Never go down + high markup = slow sales. If you set a 30% markup and Never Lower Prices, your prices will only go up. That’s fine for Reserved List staples, but it’ll strand bulk cards at prices nobody will pay.
• Review once a week. Pull up the Movers tab and the competitive position report. If the market moved significantly, your settings might need a nudge.