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The first time you reach the dashboard, Hoard sends you through a 6-step seller-profile wizard. It collects enough information to pick a starting pricing strategy and configure your account without making you read settings docs. This tutorial walks through each step so you know what the wizard is doing on your behalf — and what to change later if you outgrow the defaults. The wizard takes about two minutes. Every answer is reversible from Settings → Repricing and Settings → Sync later.

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Step 1: What do you sell?

Pick the games you carry and what kinds of products (singles, sealed, accessories). The “Other” pill is a catch-all for games Hoard doesn’t have first-class support for yet. What it sets:
  • Product lines — which TCGplayer product lines Hoard considers your inventory. Affects which games show up in dashboard filters and which catalog sources Hoard pulls from.
  • Repricing scope — exactly which games and product types Hoard is allowed to reprice. Anything you leave unchecked is watched, never repriced. You can change this any time under Settings → Sync.
What you’ll see: nothing changes immediately. This answer only sets your product lines and repricing scope. It does not change what the later steps ask or offer.

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Step 2: How do you ship?

Three options: Direct (TCGplayer handles fulfillment), Self-ship (you mail every order), or Both. What it sets:
  • Hard floor — minimum price Hoard will ever set. Self-ship gets a 1.00floortocoverenvelopeplustracking;Directgetsa1.00 floor to cover envelope plus tracking; Direct gets a 0.40 floor because TCGplayer takes care of the logistics.
  • Shipping adder — Self-ship turns the shipping adder on by default so cards above your tracking threshold get $5.49 added to cover tracked shipping. Direct leaves it off so you don’t double-charge buyers.
What you’ll see: every target price Hoard calculates respects the floor from this step. A bulk rare that the formula would price at 0.25sitsat0.25 sits at 1.00 instead if you said Self-ship.

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Step 3: Pick a pricing strategy

Four templates, each with a different multiplier, never-go-down behavior, and price-change-safety cap:
  • Charge a Premium — Market price + 5%, holds firm for 90 days, then drifts down 1% per week when there has been no observed quantity decrease. 15% safety cap on cards 5andup,105 and up, 10% under 5.
  • Stay Competitive — Market price, never go down, 20% safety cap. The default if you don’t tell us otherwise.
  • Move Product — Low price + 0%, velocity decay enabled, 25% cap. Aggressive turnover.
  • Win the Buy Box — Low + Shipping × 0.98, stale reduction off, 30% cap (50% under $5). The recent-mover protection choice is saved; it takes effect only if your wizard answer or a rule enables stale reduction. No extra movement markup.
Your Step 5 answer overrides whatever velocity decay the template came with, including turning it off. What it sets:
  • Pricing multiplier
  • Price source (Market, Low, Low + Shipping — depending on template)
  • Never-go-down toggle
  • Movement protection / decay flags
  • Price change cap mode (hold vs clamp)
  • Cap thresholds for 5+andunder−5+ and under-5 cards
What you’ll see: this is the lever that decides whether your first repriced batch nudges prices up or sweeps them down. The “Save & recalculate” button on Settings → Repricing lets you preview a different template against your real inventory before committing.

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Step 4: What should Hoard compare against?

This is the basis question. You can override the price source the template picked in Step 3 with your own preference, or leave it on “Not sure” to keep the template’s recommendation. Options:
  • Not sure — keeps whatever Step 3’s template picked. Pick this if you’re new and want to ride the default.
  • TCGplayer Market — averaged sale price across the marketplace. Best for most sellers.
  • TCGplayer Low — the lowest currently listed price without shipping. Aggressive.
  • TCGplayer Low + Shipping — lowest listing including the seller’s shipping. Volume-seller-friendly.
  • TCGplayer Direct Low — the Direct-eligible low price from TCGplayer’s catalog. Good if you participate in the Direct program.
  • PriceCharting comps — eBay-sold grade-aware prices from PriceCharting. Pokemon-leaning; falls back to Market for cards without PriceCharting data.
What it sets:
  • pricing_preferences['price_source'] — written only when you pick something other than “Not sure,” so the template default wins when you genuinely don’t know yet.
  • PriceCharting comps — picking this sets your price source to PriceCharting Grade, the same option in the price-source dropdown on Settings → Repricing. There is no separate account-level PriceCharting switch. Individual rules have their own “Grade floor” option under Settings → Rules, which uses PriceCharting PSA grade prices as a minimum for the cards that rule matches.
What you’ll see: this answer flows into the Source column on the Cards table after you finish onboarding. If you picked Direct Low, every row’s Source label says “Direct Low” (or falls back to “Market” for cards without a Direct Low value).

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Step 5: Do you have cards sitting around too long?

Three options: yes (decay starts at 30 days), some (60 days), no. What it sets:
  • Velocity decay — this answer decides the velocity-decay setting outright; it does not layer on top of the Step 3 template. “Yes” turns decay on with a 30-day window, “some” turns it on with a 60-day window, and “no” turns decay off even if the template enabled it. Charge a Premium is the template this matters most for: it ships with decay on at 90 days, so answering “yes” or “some” shortens that window to 30 or 60 days, and answering “no” removes the decay entirely.
What you’ll see: if decay is on, stale inventory gets a weekly reduction until it moves. The percentage per week comes from the template — 1% for Charge a Premium, 3% for the other three. You can fine-tune the window and the weekly percentage in Settings → Repricing later.

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Step 6: Want to watch before Hoard changes anything?

Two options: “Hoard takes the wheel” (full auto-sync) or “Hoard suggests, I confirm” (watch-only). What it sets:
  • Sync mode — full lets Hoard push price changes to TCGplayer on every sync; read_only puts every change in a review queue you can approve manually. On the free plan this is pinned to read_only whatever you pick. Hoard still syncs and calculates prices, but it does not push them to TCGplayer until you subscribe.
What you’ll see: in watch-only mode, Hoard does not push price changes to TCGplayer on its own. Your sync still runs, your competitive position still updates, and your Smart Actions still suggest changes. On a paid plan, approving changes clears them for the agent to push, and you can flip to full auto-sync any time from Settings → Sync. On the free plan Hoard withholds price pushes entirely, so approving a change does not send it to TCGplayer until you subscribe.

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What happens after you finish

The wizard saves your raw answers under users.seller_profile and translates them into account settings via SellerProfileDefaults.apply!. The confirmation page names the strategy it applied and lists what it set: preferred basis, price source, markup, whether prices can go down, change cap, and sync mode. From there:
  • First sync runs. If you connected the agent during setup, it kicks off automatically.
  • You go to the setup checklist. The confirmation page’s Continue to Setup button sends first-time completers to the agent-install checklist. Hoard routes you to Today once the agent has checked in or your inventory has loaded. The checklist also has a “set up later” link that goes straight to the dashboard.
  • Pricing settings are pre-populated. Settings → Repricing reflects every choice the wizard made. Tweak there without re-running the wizard.

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Changing your mind later

Every wizard answer is editable from Settings without re-running the flow:
  • Games and repricing scope → Settings → Sync
  • Shipping model and floors → Settings → Repricing
  • Pricing template and strategy levers → Settings → Repricing
  • Pricing basis (Step 4) → Settings → Repricing
  • Velocity decay → Settings → Repricing
  • Sync mode → Settings → Sync
To switch strategies later, use the Quick Start comparison at the top of Settings → Repricing. Once a strategy is active the comparison table is collapsed behind an “Apply New Strategy” button, so expand that first. Applying a template from that table changes fewer settings than the wizard does. It fills in the price source, multiplier, never-go-down toggle, floor-aware settings, movement protection and decay toggles, the change caps and cap mode, and the “Ignore suspiciously low listings” settings, overwriting whatever you had in those fields. It leaves three things alone that the wizard does set: your hard floor, the velocity-decay window and weekly percentage, and the shipping adder. Turning the decay toggle on from this table therefore keeps whatever window and weekly percentage you already had, rather than the template’s. Set those fields yourself after applying a template, or re-run the wizard.