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The first time you reach the dashboard, Hoard sends you through a 7-step seller-profile wizard. It collects enough information to pick a starting pricing strategy and configure your account without making you read settings docs. This tutorial walks through each step so you know what the wizard is doing on your behalf — and what to change later if you outgrow the defaults. The wizard takes about two minutes. Every answer is reversible from Settings → Repricing and Settings → Sync later.

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Step 1: What do you sell?

Pick the games you carry and what kinds of products (singles, sealed, accessories). The “Other” pill is a catch-all for games Hoard doesn’t have first-class support for yet. What it sets:
  • Product lines — which TCGplayer product lines Hoard considers your inventory. Affects which games show up in dashboard filters and which catalog sources Hoard pulls from.
  • Repricing scope — paired with Step 2 below, this controls whether Hoard reprices everything or only the games you flagged.
What you’ll see: nothing changes immediately. The next steps depend on what you picked here — if you said “Pokemon only,” PriceCharting-related options later get more emphasis.

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Step 2: How should Hoard handle repricing?

Two options: price everything in your inventory, or only the games where you’ve set up explicit pricing rules. What it sets:
  • Pricing default scope — all_games reprices everything matched by your rules and global strategy; games_with_rules skips games where you haven’t set up any pricing rules yet.
What you’ll see: this controls whether your first sync touches every card you own or holds back on games you haven’t tuned for. If you sell across many games but only have rules for Magic, picking “games with rules” prevents accidental Pokemon repricing.

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Step 3: How do you ship?

Three options: Direct (TCGplayer handles fulfillment), Self-ship (you mail every order), or Both. What it sets:
  • Hard floor — minimum price Hoard will ever set. Self-ship gets a 1.00floortocoverenvelopeplustracking;Directgetsa1.00 floor to cover envelope plus tracking; Direct gets a 0.40 floor because TCGplayer takes care of the logistics.
  • Shipping adder — Self-ship turns the shipping adder on by default so cards above your tracking threshold get $5.49 added to cover tracked shipping. Direct leaves it off so you don’t double-charge buyers.
What you’ll see: every target price Hoard calculates respects the floor from this step. A bulk rare that the formula would price at 0.25sitsat0.25 sits at 1.00 instead if you said Self-ship.

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Step 4: Pick a pricing strategy

Four templates, each with a different multiplier, never-go-down behavior, and price-change-safety cap:
  • Charge a Premium — Market price + 5%, never go down, 15% safety cap on cards $5 and up.
  • Stay Competitive — Market price, never go down, 20% safety cap. The default if you don’t tell us otherwise.
  • Move Product — Low price + 0%, velocity decay enabled, 25% cap. Aggressive turnover.
  • Win the Buy Box — Low + Shipping × 0.98, velocity boost on, 30% cap. Cheapest-listing strategy.
What it sets:
  • Pricing multiplier
  • Price source (Market, Low, Low + Shipping — depending on template)
  • Never-go-down toggle
  • Velocity boost / decay flags
  • Price change cap mode (hold vs clamp)
  • Cap thresholds for 5+andunder−5+ and under-5 cards
What you’ll see: this is the lever that decides whether your first repriced batch nudges prices up or sweeps them down. The “Save & recalculate” button on Settings → Repricing lets you preview a different template against your real inventory before committing.

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Step 5: What should Hoard compare against?

This is the basis question. You can override the price source the template picked in Step 4 with your own preference, or leave it on “Not sure” to keep the template’s recommendation. Options:
  • Not sure — keeps whatever Step 4’s template picked. Pick this if you’re new and want to ride the default.
  • TCGplayer Market — averaged sale price across the marketplace. Best for most sellers.
  • TCGplayer Low — the lowest currently listed price without shipping. Aggressive.
  • TCGplayer Low + Shipping — lowest listing including the seller’s shipping. Volume-seller-friendly.
  • TCGplayer Direct Low — the Direct-eligible low price from TCGplayer’s catalog. Good if you participate in the Direct program.
  • PriceCharting comps — eBay-sold grade-aware prices from PriceCharting. Pokemon-leaning; falls back to Market for cards without PriceCharting data.
What it sets:
  • pricing_preferences['price_source'] — written only when you pick something other than “Not sure,” so the template default wins when you genuinely don’t know yet.
  • PriceCharting toggle — picking “PriceCharting comps” also flips the global PriceCharting grade-pricing toggle on for you.
What you’ll see: this answer flows into the Source column on the Cards table after you finish onboarding. If you picked Direct Low, every row’s Source label says “Direct Low” (or falls back to “Market” for cards without a Direct Low value).

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Step 6: Do you have cards sitting around too long?

Three options: yes (decay starts at 30 days), some (60 days), no. What it sets:
  • Velocity decay — when “yes” or “some,” Hoard reduces the price of cards that haven’t sold within the chosen window. This sits on top of the template you picked in Step 4.
What you’ll see: stale inventory gets a gentle weekly haircut until it moves. The percentage per week comes from the template (typically 3%). You can fine-tune both knobs in Settings → Repricing later.

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Step 7: Want to watch before Hoard changes anything?

Two options: “Hoard takes the wheel” (full auto-sync) or “Hoard suggests, I confirm” (watch-only). What it sets:
  • Sync mode — full lets Hoard push price changes to TCGplayer on every sync; read_only puts every change in a review queue you can approve manually.
What you’ll see: in watch-only mode, no price changes hit TCGplayer without your explicit click. Your sync still runs, your competitive position still updates, your Smart Actions still suggest changes — they just don’t ship until you say yes. You can flip to full auto-sync any time from Settings → Sync.

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What happens after you finish

The wizard saves your raw answers under users.seller_profile and translates them into account settings via SellerProfileDefaults.apply!. The confirmation page summarizes your choices: games, strategy, preferred basis, shipping, sync mode, watch-only. From there:
  • First sync runs. If you connected the agent during setup, it kicks off automatically.
  • Dashboard unlocks. The seller-profile gate flips off and you land on Today.
  • Pricing settings are pre-populated. Settings → Repricing reflects every choice the wizard made. Tweak there without re-running the wizard.

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Changing your mind later

Every wizard answer is editable from Settings without re-running the flow:
  • Games and repricing scope → Settings → Sync
  • Shipping model and floors → Settings → Repricing
  • Pricing template and strategy levers → Settings → Repricing
  • Pricing basis (Step 5) → Settings → Repricing
  • Velocity decay → Settings → Repricing
  • Sync mode → Settings → Sync
You can also re-run the wizard from your account menu if you want to walk through the whole flow again. Re-running overwrites your pricing preferences in full — useful for a fresh start, but not what you want if you’ve only tweaked one knob.