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Some cards don’t have a normal TCGplayer barcode to scan: a PSA or BGS slab, a signed card, a card with damage or an alteration you want to show a photo of. TCGplayer handles these as photo listings or custom listings — real listings with a photo attached instead of a catalog match. The listing itself is created on TCGplayer’s own seller portal, not in Hoard. Once it exists, Hoard picks it up on your next sync and this page covers how to set it up on the Hoard side afterward.

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Step 1: Create the listing on TCGplayer

Use TCGplayer’s own seller tools to create the photo or custom listing — upload your photo, set a description, and set an initial price. This part happens entirely on TCGplayer; Hoard doesn’t create listings on your behalf. Check TCGplayer’s current seller portal for the exact flow, since TCGplayer occasionally changes where this lives in their UI.

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Step 2: Let it sync into Hoard

On your next sync, the listing shows up in your Hoard inventory like any other card, but flagged as a custom listing. To find every custom and photo listing in your inventory at once, search is:custom in your card list.

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Step 3: Decide whether Hoard should price it

Hoard’s Custom listing price updates setting (on by default, in Settings → Pricing) controls whether these listings get touched by your pricing rules at all. Leave it on if the listing is just a regular card with a photo attached and you want it priced like everything else in your inventory. Turn it off if you set the price deliberately and don’t want Hoard touching it — a graded PSA 10, for example, where Hoard’s formula doesn’t know about the grade and would price it off the ungraded market instead. Either way, price increases apply normally. Decreases don’t: Hoard can’t confirm a photo listing isn’t a graded slab matched to the raw catalog product, so any would-be decrease on a custom listing is held for you to confirm instead of pushed automatically. You’ll see it in your review list labeled “Photo listing — confirm before lowering.”

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Step 4: Handle multi-finish cards

Because the listing was entered by hand, it has no barcode, so Hoard can’t always tell which finish you’re selling — a foil and non-foil of the same card can be worth very different amounts. Hoard doesn’t guess here: when it has confident per-finish prices, it prices your listing against the finish closest to what you already listed it at. When it can’t tell, it holds your price as-is rather than risk pricing it off the wrong finish. If a custom listing seems stuck at 0insteadofholdingatyourprice,see[whyacardshows0 instead of holding at your price, see [why a card shows 0 after import](/how-to/fix-a-card-priced-at-zero-after-import).

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If you want the price locked no matter what

If you’re coming from MassPrice, one common habit was using a photo listing itself as a manual price lock — listing a card as “photo listing” specifically so no repricer would touch it. Hoard’s decrease-hold doesn’t fully replicate that: increases still go through automatically even with Custom listing price updates on. If you want a price that never moves in either direction, use an explicit price lock instead of relying on the photo-listing trick.